Companies nationwide spend thousands, sometimes millions of rands on advertising campaigns. While most of the advertising campaigns are professionally executed, there are some campaigns which get lost in the bigger scheme of things due to companies not having the time to monitor their campaigns.
- If you advertise in local newspapers – are you guaranteed of the door-to-door delivery of these newspapers, or are they just dumped outside a shop or residential estate where no one bothers to collect them?
- Did you pay millions of rands to get your brand onto a billboard, but the lights are not working and no one can actually see the billboard?
As a sub-division of the through-the-line marketing agency ItsyBitzy, the ADSPY team knows the ins and outs of advertising and marketing.
At ADSPY we believe the customer should get what he pays for, and his brand should reach its target market. ADSPY is your eyes and ears out there and will report on the effectiveness of your advertising campaign.
While you might not have the financial resources or manpower to ensure your advertisement is viewed to its full potential, ADSPY will let you know when your pamphlets are not being properly distributed or when your mobile billboard is hidden from the public’s view. ADSPY will be your eyes and ears out there and inform you if there's a letter missing on your billboard, if your name has been spelled incorrectly in a magazine, or if your company's name is not pronounced correctly on radio.
If you need ADSPY to monitor the effectiveness of your campaign, contact ItsyBitzy on +27 83 742 6182 or leilani@itsybitzy.co.za.
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